Users Unlock Smartphones 110 Times Per Day..

Great article from the International Digital Times on an app called Locket that, among other things, figures out how many times per day people check their phones.  This bit was particularly interesting:

During peak hours between 5-8 p.m., when over 75 percent of Locket users are actively swiping, the average user checks his or her phone nine times an hour.

For those with commercial Facebook and Twitter accounts, brand promoters, or those who like being noticed more in the brief raising and long term slashing of self esteem that social media provides, are you timing your best posts for mid evening to get the best coverage?

Worth a go.

By the way, if you think you don't check your phone 110 times a day, note that 110 checks a day spread over 12 hours is one glimpse every six or seven minutes. 

That sounds more like it eh.

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